Our Story

It’s more than business. We take olive oil personally.

Sourcing and importing extraordinary olive oils for over 20 years, Peter Pizzoferrato worked directly with family producers to distribute the highest quality olios from the Abruzzo region of Italy. His commitment to their processes – balancing tradition with modern techniques – cultivated a following for truly super oils.

Today, we carry on this family heritage.

We believe everyone deserves the best olive oil, and we believe in total transparency – from the grove to the frantoio, into your kitchen. We only share the oils we eat in our own home.

It’s why we continue to partner with the same families who grow, harvest, process, and package their own award-winning olive oils. And it’s how we maintain our values of quality and sustainability, stewarding olivacultura and preserving the natural bounty of the land.

These families bring their multi-generational expertise to the craft, producing unique, remarkable oils with a character that we’re sure you can taste. We’re humbled by the spirit of these oils and all that they represent for our family, our suppliers, and our customers.

So MaxVOO is more than just a business. It is a celebration of life, family, and the unmistakable qualities of top-tier olive oils.

With love and gratitude, from our table to yours – sogni d’olio!

–Kelsea, Nathan & Max